Sports Illustrated is coming to Croatia and launching a series of tennis-inspired events in partnership with the WTA Makarska Open. The international media brand, known for its lavish events, has chosen the tournament taking place in Makarska from June 5th to June 11th for its first exclusive tennis party in the world of tennis.
Makarska, June 5th, 2023 – Sports Illustrated Center Court, a new global series of events by the prestigious international media brand Sports Illustrated, is entering the world of tennis with an exclusive dinner for the WTA Makarska Open players, hosted by Valamar, and a VIP party with invitations at Dalmacija Places hotel by Valamar on Wednesday, June 7th.
It will be a celebration of women’s sports, tennis, and Croatia. By choosing Makarska as the location for Sports Illustrated’s premiere tennis experience, it confirms itself as a destination for top-notch sports events and excellent entertainment.
Sports Illustrated, owned by the global platform for brand development, marketing, and entertainment Authentic Brands Group (Authentic), is known for its exceptional experiential brands such as the Sports Illustrated Circuit Series, Club SI, Sports Illustrated “The Party,” Sports Illustrated Swimsuit Launch Week, and Sportsperson of the Year Awards.
Expanding into tennis-inspired events is a natural extension for Sports Illustrated, which has been following this sport for decades.
“We are extremely honored that Authentic and Sports Illustrated have chosen the WTA Makarska Open as the venue for one of their spectacular events. This is a great recognition for our organizing team, which strives to grow and develop every year, and this year we have brought one of the most sought-after parties in the world to the city under Biokovo,” emphasizes director of the WTA Makarska Open, Felix Lukas, announcing the arrival of the globally popular pianist Lola Astanova at the tournament in Makarska.
“Sports Illustrated has become synonymous with celebrating sports and providing the ultimate fan experience,” said Matt Goldstein, Vice President of Entertainment and Special Projects at Authentic. “We are looking forward to the tennis fans at the WTA tournament, which represents the first activation of the Sports Illustrated brand in Croatia.”
With top-notch entertainment, a great atmosphere, and the perfect location of the Tennis Center just a few steps away from the sea, these are the reasons why the tennis players are eagerly returning to Makarska, and some of them have already completed their first training sessions and are ready for the tournament.
The winner of this year’s tournament will be determined on Sunday, June 11th.