Project ‘Croatia 365’ Gathering Pace

Croatia’s Tourism Minister Darko Lorencin has said on Thursday that the new ‘Croatia 365’ project aimed at extending the country’s tourist season is now in an advance phase of realisation…

At the start of August the Tourism council of the Croatian Tourist Board selected 22 destinations, of which 14 were on the Adriatic coast, where money will be spent on projects which are aimed at prolonging the tourist season in those places, and help to turn Croatia into a 365 day of the year destination and not just during summer.

The markets which the Tourism Ministry will be aiming to attract to those selected destinations outside the summer period include Germany, Austria, Slovenia, the UK and Scandinavia. The project has 6 bullet points, or areas where Croatia will focus its attention on to keep the tourists coming out of season. Focus will be put on areas such as culture, gastronomy and wine, active tourism, bike tourism, health & wellness and business tourism in those places.

“This is a pilot project, which will come info effect next year, and after that we will see how the market reacts, and in the autumn of 2015 we will see the impact,” Lorencin said on Thursday, adding that the procedure was under way to brand and protect the ‘Croatia 365’ slogan.

The destinations selected:

South Istria – culture, active tourism and bike tourism; Rovinj – active tourism, bike tourism, health & wellness; North-west Istria cluster and Labin-Rabac – wine & gastronomy, active and bike tourism

Cres-Lošinj archipelago – active tourism, bike tourism, health & wellness; Opatija and Rijeka – culture health & wellness; Krk – Crikvenica – Vinodol: culture, active tourism and bike tourism

Karlovac County: Green heart of Croatia – wine & gastronomy, active and bike tourism

Plitvica Lakes – wine & gastronomy, active and bike tourism

Biograd Riviera – culture, active tourism and bike tourism; Zadar – culture, active tourism and bike tourism. Šibenik – Vodice – active tourism, bike tourism and health & wellness

Biokovo – active tourism, bike tourism and health & wellness; Dalmatinska zagora – wine & gastronomy, active tourism and bike tourism. Split Riviera – culture, active tourism and bike tourism

Dubrovnik Riviera,Korčula & Pelješac – culture and wine & gastronomy

Vukovara-Srijem County– culture and wine & gastronomy

Slavonia and Baranja, culture and wine & gastronomy

Međimurje-Varaždin: North Croatia cluster – culture and health & wellness

Krapina-Zagorje: Green Riviera – culture and health & wellness

Daruvar – Bjelovar – Garešnica – wine & gastronomy and health & wellness