Croatia’s image as an ultimate bucket list destination confirmed by the launch of the new edition of Priceless Croatia. Croatia is one of the 42 destinations around the world accessible from 87 countries that are part of Mastercard’s Priceless® Cities program.
Zagreb, 4, June 2018 – Croatia is one of the world’s favorite tourist destinations, which is confirmed by 18.5 million tourists who visited the country in 2017. Ahead of the upcoming tourist season, a new edition of Priceless Croatia, offering a range of unique and exclusive experiences for Mastercard cardholders and enriching the tourist offer, has been launched today.
Croatia entered the Mastercard’s global Priceless Cities platform in 2017 as Priceless Croatia, joining 42 destinations around the world accessible from 87 countries. This platform promotes experiences in many world and Croatian destinations to travelers around the globe.
In addition to tourists, experiences are also available to domestic residents, and the opportunities offered by Priceless Croatia relate to gastronomic, cultural and entertainment activities that allow users to experience the country in a completely new way. Priceless Croatia will bring 20 experiences and 20 specials available to Mastercard cardholders from June 1 till September 30 throughout Croatia.
Once registered on the Priceless Croatia website, Mastercard cardholders from all over the world have the privilege to experience a home of gladiator fights since the 1st century in one of the six largest Roman amphitheaters in the world, take part in the famous Croatian film festival or experience the oldest Croatian street festival as a V.I.P., discover the magic of brewing, taste the world’s best olive oil from the source, enjoy in wine tasting with the view paired with dinner from the winemaker’s organic garden, unravel Dubrovnik secretes during Dubrovnik Summer Festival, dance the night away at Ultra Europe Festival, meet the dark side of Zagreb from the Middle Ages onwards, discover Croatia’s sunniest island and its longstanding wine tradition, enjoy in Šibenik on a private boat and in the Jessie Ware concert, and many more.
These unique experiences are accompanied by a range of awe-inspiring specials such as different accommodation packages, culinary surprises in top-notch restaurants, discounts for museum tickets and unique festival benefits.
Besides already active experiences and specials, there are many others to come, including shopping with dedicated offers, unique gastronomic moments, fun family activities, access to exceptional culture and art locations, tickets for the popular events and much more.
According to Sanja Žigić, Mastercard Croatia Country Manager: “Mastercard is proud to offer to those who live in Croatia, as well as to those who visit the country for passion, the one-of-a-kind experiences designed by our prestigious partners exclusively for Mastercard cardholders. By entering the Priceless Cities platform, Croatia is aiming to reward consumers for their loyalty and to enhance their journey towards embracing cashless transactions. At the same time, in collaboration with merchants, we have aimed to improve the local tourist offer and support the positioning of our country as a true world-class destination.”
“Our studies reveal a shifting tendency among the consumers to seek and discover authentic experiences as opposed to purchasing and owning physical items. Thus, money is becoming more and more important as the catalyst to experience the world and this is what our Priceless Cities program is founded on – access to thousands of exclusive, breathtaking, and curated experiences across the world makes it attractive to millions of Mastercard cardholders. We are thrilled to have its new edition introduced here in Croatia, as our country’s natural beauties, rich gastronomy and cultural heritage, confirmed by a constant growth in popularity among tourists, comprise a great platform for Priceless experiences”, said Gea Kariž, Mastercard Croatia Marketing Head.
For more details about Priceless Croatia visit the official website here.