Popular Croatian math app partners with Snapchat
- by croatiaweek
- in Business
5 April 2019 – Croatian app Photomath, which offers real-time mathematical solutions after taking photos of a problem using a smartphone camera, has partnered with Snap Inc, owners of multimedia messaging app Snapchat.
Photomath, which is the most used math education app in the world with 100 million downloads, announced the new partnership that invites Snapchat users to solve any math equation through their camera.
All Snapchat users need to do is press and hold on the Snapchat camera when a math equation is in view. A solution provided by Photomath will scan and solve the equation which will then appear on the screen. The feature is to be rolled out to Snapchat users this week.
“Partnership has come about because Snapchat and Photomath have very well-aligned user bases that naturally coincide so this partnership makes a lot of sense for both them and us in terms of promotion and in terms of positioning the brand, “Damir Sabol, CEO and co-founder of Photomath told Index.
Released more than four years ago, Photomath is a smart camera calculator which lets users simply point the phone’s cameras at a mathematical formula – with the answer appearing almost immediately on screen.
Photomath launched a new version – Photomath 3.0 – in 2016 which included a number of new features. One of those new features is handwriting recognition. The application had previously been only able to identify printed, typed equations that can be found in textbooks but the 3.0 version recognised the user’s handwriting when solving mathematical problems.
The app, which had around 15 million users around the world and has attracted venture capital investment, securing 6 million dollars recently, has won a number of awards and even was the No.1 most popular free app on iTunes.
