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[PHOTOS] Iconic Jadran Hotel in Tučepi gets Luxury Upgrade

Hotel Jadran

The new 4.5-star TUI Blue Jadran hotel, located at the end of the promenade in Tučepi on the Makarska Riviera, has opened on the weekend after a 12-million euro upgrade.

The hotel, which has 161 rooms, including 12 junior suites and 11 swim-up suites offering direct access to a private pool, is the seventh hotel of TUI Group’s new hotel brand, and the first in Croatia.

TUI Blue targets an international audience with an affinity for lifestyle seeking an authentic holiday experience.

“I am delighted that we are now complementing the TUI Blue portfolio with a hotel in Croatia. Our local Blue Guides will provide insider tips enabling the guests to gain authentic holiday experiences in the region, and we are looking forward to receiving the feedback from our first guests,” said Artur Gerber, Managing Director TUI Blue.


Renovations on the hotel started last year and saw an investment of 12 million euros into the hotel which is known for its interesting history.

Hotel Jadran was first built after the Second World War, in 1948, by German war prisoners, as a resort for the secret police.

The hotel welcomed its last guests 1989 before the Croatian War of Independence started. It was then used to home displaced persons and refugees, before later being devastated.

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