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Pago the Dalmatian – a symbol, inspiration and now viral star 

Pago the Dalmatian

Pago the Dalmatian (Photo: Supplied)

The Tourist Board of the City of Zadar has recognised the importance of the Dalmatian dog, a unique symbol of Dalmatia, and has sought to support and highlight their significance.

This Advent season, Pago the Dalmatian has brightened up the city of Zadar, bringing smiles, festive cheer, and irresistible energy.

A particular highlight in recent days has been a video of Pago the Dalmatian strolling through Zadar’s Advent celebrations, which has become a viral sensation on social media.

The video has garnered over 50 million views, with the impressive footage and photographs captured by Matija Lipar.

His work perfectly conveys the magical and festive atmosphere of Zadar, where pets have rightfully earned a place in the hearts of both residents and visitors.

“As many spots as there are, there’s just as much love,” is the message that shines through in this video.

Pago the dalmatian

Pago (Photo: Private album)

Each spot symbolises joy, love, and the heart that Dalmatian dogs carry within them – much like Dalmatia itself. A Dalmatian is not just a dog; it is a symbol of home, friendship, and festive warmth.

“Thank you to everyone who has supported this story with their effort, heart, and talent. Together, we have shown that the Dalmatian dog is not only beautiful on the outside but also on the inside – just the way we love and remember them,” emphasised his owner, Kristina Alaburić.

Dalmatian dog walking in Zadar

(Photo: lucky_m_e/Instagram)

Pago the Dalmatian has become a true source of inspiration for dance performances, souvenirs, and other creative projects and collaborations.

 
 
 
 
 
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A post shared by Zadar City Tourist Board (@likezadar)

Numerous artists and well-known figures have become part of the Dalmatian dog story.

Jure Brkljača, a renowned musician, featured a Dalmatian in his music video, sparking a wave of enthusiasm. Ivana Bičanić (Chic IB Bags), a designer, has supported the promotion of Dalmatian dogs through her fashion accessories.

Ivan Pešut, a Rijeka-based musician, songwriter, and award-winning producer, has also joined this heartwarming initiative. Odin Sokač, a talented 16-year-old singer, has lent his voice in support, while members of Klapa Sol from Pag have contributed their songs and heartfelt emotion.

Dalmatian dog sitting in Croatia

(Photo: lucky_m_e/Instagram)

This story has even crossed national borders, with Klarissa, a well-known German influencer, sharing the story of the Dalmatian dogs with a wider European audience.

Pago the Dalmatian

(Photo: lucky_m_e/Instagram)

These unique dogs, recognisable by their spots, are not only symbols of beauty but also guardians of Dalmatia’s tradition and cultural heritage.

Pago the Dalmatian

(Photo: Private album)

Today, Dalmatians are rarely seen, but their distinctiveness and character make them beloved by many. Their cheerfulness and the love they represent turn them into loyal companions and an endless source of inspiration.

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