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Pag Cheese Success Story

Paška sirana

Last week in London cheese producers Paška sirana from the Croatian island of Pag added another World Cheese Award to its growing collection of accolades.

Paška sirana’s Pramenko cheese won gold, whilst their Dalmatinac and Dalmatinac Premium cheeses picked up silver medals. They are the latest in a long list of awards for the quality cheese that has a growing reputation internationally.

Paška sirana exports today around Europe, to Asia, and to the United States.

The story about Paška sirana in not just another story about one family’s business success. It is a story about generations of island families who have breathed together the salty island air, who have despaired over their flock during cold winters and droughts of summer, a story about hundreds of hardworking hands who gave cheese its form, by bringing in it, longing for slower times and warmer households.

(Photo: Paška sirana)

The thing that unites them for more than 70 years is care of Paška sirana, which emerged from the idea of fellowship and solidarity.

The vision of the founders managed to brand the cheese from the island of Pag (Paški sir) even during those hard times and enabled hundreds of families to survive on this harsh island rock where only a few herbs grow. The driving force of Paška sirana is manifested in every pore of island’s life. She is a strong pillar of Pag’s economy, a part of Pag’s identity.

(Photo: Paška sirana)

Paška sirana was established in 1946 as an agricultural community. Its history is connected strongly with the history of Croatia because it has undergone different organizational forms until 1992 when it became a private company.

(Photo: Paska sirana)

Today, Paška sirana produces 10 types of cheese, employs 85 people from Pag and exports to the US, to Europe and Asia from Its new production plant which was built in 2008 to meet the European standards for food safety and quality.

(Photo: Paška sirana)

“All of our cheeses were awarded on the many competitions in Croatia and abroad. The most important medals were from World Cheese Awards where our cheeses;  Dalmatinac & Paški sir cheese were awarded as The best Central & Eastern European cheese in 2012. & 2016,” Paški sir says.

(Photo: Paška sirana)

Paški sir is the most famous Croatian cheese, made from the milk of Pag sheep exclusively. Paška sirana has its own heard of sheep of which it gets only 15% of needed milk. The rest of the required milk is bought from its cooperators, 100 families that have their own little heard of sheep and sell milk to the cheese factory.

Paški sir cheese has won many competitions worldwide and put Croatia on the global cheese map thanks to all of the three cheese factories that exist.

(Photo: Paška sirana)

“We can proudly say that story of Paški sir cheese started here, in Paška sirana, because we were first that gave the label to Paški sir cheese, first that launched it in shops outside of Pag, first that won a medal for it and first that made a brand from Paški sir cheese. So, we like to say that Paška sirana is ‘mother’ of Paški sir cheese,” they add.

Paška sirana exports cheeses to the United States via its partner Forever Cheese from Long Island, New York.

“They have done a lot for the promotion of Paški sir cheese in the United States. A number of American magazines have written about our cheese, and it has been presented at many good promotion events and fairs,” said Martina Pemar, Marketing Manager at Paška sirana, who has just returned from a visit to the United States visiting outlets that sell their cheeses.

Murray’s cheese shop and bar

Martina visited a number of shops where Paški sirana cheeses are sold in Manhattan, New York.

“I have visited Whole Foods and Murray’s cheese shop & bar. We sell Paški sir & Dalmatinac in the United States. I am very grateful to Forever Cheese company for doing a great job in promoting Paški sir cheese in the United States and elsewhere because they are really cheese experts and they are very involved in the cheese and food industry,” she adds.

Murray’s cheese shop and bar in New York

Whole Foods in New York

Paška sirana’s cheeses were featured also in the last issue of Culture Cheese Magazine, where they were awarded among the best in the world for 2017.

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