In the small Croatian municipality of Imotski, the density of Mercedes-Benz vehicles is higher than anywhere in the world.
This fact convinced Mercedes-Benz to go to the Dalmatian hinterland to find out more in a story which they have featured on their official website titled ‘In the star-studded village‘.
“Not far from our final destination, we start encountering an unusually high number of Mercedes-Benz vehicles. New cars, used cars – and a noteworthy number of classics, young and old. And the closer we get to Imotski, the more stars of bygone eras we see,” Jorg Heuer writes for Mercedes-Benz.
During his investigative stay in Imotski, Heuer learns about the agreement with Germany back in the 1960s when a large number of Imotski locals would head off to work and then return back home with a Mercedes-Benz. The car was seen as a symbol of success.
Heuer also meets the town’s priest, Ivan Turić (78), who drives around in his 280 SL Roadster from 1969 and talks to the Topić family who own 13 classic Mercedes-Benz cars.
Out of 20,000 registered vehicles in Imotski, 13,000 of them are Mercedes. Even the driving schools in Imotski all have Mercedes cars as well as the fire brigade and local funeral parlour.
There are plans to unveil a monument, which will feature a real-size Mercedes car, benches, and a fountain, in Imotski. Next year, Imostki hopes to enter the Guinness Book of Records for gathering 1,000 Mercedes in one place.
Check out the full article on the Mercedes-Benz site here.