Mate Rimac makes way for new CEO at Rimac Technology

Mate Rimac (Photo: Rimac Technology)

Croatian high-performance technology company Rimac Technology has announced a major leadership transition as it enters its next phase of expansion as a global Tier 1 automotive supplier.

Nurdin Pitarević, previously Chief Operating Officer, has been appointed Chief Executive Officer. Marko Brkljačić, formerly Deputy COO, steps into the role of Chief Operating Officer.

Founder Mate Rimac will continue to support the company as President of Rimac Group, while dedicating greater focus to his role as CEO of Bugatti Rimac.

The transition comes after what the company describes as a transformational year.

Rimac Technology delivered tens of thousands of battery and powertrain systems to global OEM partners, demonstrating strong operational robustness and outstanding field performance.

At the same time, the company secured multiple new programmes with leading global automotive manufacturers, further strengthening its position as a trusted Tier 1 supplier.

Mate Rimac said Pitarević had proven himself as an exceptional leader, combining deep operational expertise with strategic clarity and a strong sense for organisational culture.

Nurdin Pitarević (Photo: Rimac Technology)

He added that he has full confidence in the new CEO to guide the company through its next stage of development and to continue building a world-class Tier 1 organisation.

Both Pitarević and Brkljačić have played central roles in Rimac Technology’s evolution from a high-performance niche supplier into an industrial-scale partner serving global manufacturers.

Since joining from one of Europe’s largest Tier 1 suppliers, Pitarević has overseen a period of rapid industrialisation and operational scale-up. Under his leadership as COO, several programmes were successfully transitioned into series production, delivering thousands of systems worldwide while meeting strict automotive standards.

Marko Brkljačić (Photo: Rimac Technology)

As CEO, he will now shape the company’s strategic roadmap through to 2030. Key priorities include advanced electrification technologies, AI-enabled and digitalised operations, sustainable industrial growth, and strengthened financial and organisational structures.

A central element of this strategy is the development of next-generation battery systems featuring solid-state cell technology, in collaboration with a global technology partner.

The company is also continuing to expand its production capacity to meet increasing demand.

Pitarević said the focus is on building a technology leader that scales responsibly, combining innovation, digitalisation and sustainability with long-term profitability.

(Photo: Rimac Technology)

New COO Marko Brkljačić brings experience in operations, digital transformation and strategic execution. Before his latest appointment, he served as Deputy COO at Rimac Technology and previously held senior leadership roles within the wider Rimac ecosystem.

He emphasised that operational excellence must scale in line with the company’s ambitions, with a focus on consistent execution, empowered teams and systems capable of delivering repeatable success across programmes.

Rimac Technology’s Croatian campus is currently operating at full capacity across multiple shifts.

Five new production lines are already underway and scheduled to come online over the next two years, creating further employment opportunities.

The company is also in advanced discussions with several OEMs regarding new pure electric and hybrid powertrain programmes.

(Photo: Rimac Technology)

Rimac Technology continues to differentiate itself through cutting-edge electrification expertise, rapid development cycles and industrial-scale execution.

Its capabilities are backed by proven performance credentials from vehicles such as the Rimac Nevera and the Bugatti Tourbillon.

The company has already announced partnerships with BMW Group and Ceer Motors, alongside several confidential mid-to-high-volume OEM programmes currently under contract or in development.