Home » News » Love Birds Help Croatia Win Prestigious Cannes Lion Award in France

Love Birds Help Croatia Win Prestigious Cannes Lion Award in France

Malena & Klapetan

Malena & Klepetan

A first Cannes Lion, the world’s largest creative communications and advertising award, for Croatia…

Water brand Jana has won the prestigious bronze lion at the Cannes Lions International Festival of Creativity in France on Friday. Jana and Zagreb based advertising agency Imago Ogilvy won the award thanks to its campaign ‘Wing of Love’ and the remarkable love story of Malena and Klepetan.

Malena and Klepetan are two long-legged birds which have captured the hearts of many in Croatia for 15 years now. The couple made their nest on a chimney in Brodski Varos more than two decades ago. The pair would fly together until poachers injured Malena’s wing which left her flying capabilities restricted. Every winter for the last 15 years Klepetan would leave Croatia and make his way more than 13,000 to the warmer climates of Africa. Without fail however, Klepetan has always manage somehow to negotiate his return to Croatia in the spring when the weather warms up to be reunited with Malena.

jana

The Croatian campaign beat over 43,000 entries from all over the world to win the award at this year’s Cannes festival.

“Rather than just telling a love story, when a brand enables people not only to feel, but to share love with others, it becomes a great thing. Only such ideas can win Cannes Lions jury members and only such ideas can win the most prestigious award in a competition with the largest advertisers and advertising agencies in the world. What is important to point out, is that Imago and Jana didn’t just work on this campaign. We lived it out. Several months of preparation and nearly a whole month full of anxiety and anticipation, set the stage for the first miracle, when Klepetan returned to his Malena, and now another miracle, when we won the most prestigious award in the world, at the one and only Cannes Lions,” Art & Innovation Director at Imago Ogilvy Darko Bosnar said.

Share on:
5 / 5 (1 votes)

Related Posts

Croatia Road Trip: From North to South

Our journey starts at the top of the coast in the northwest of Istria, the biggest Croatian peninsula. After visiting spots in Istria we will present you with some of the most beautiful spots along the 600 km long road which runs just a few meters parallel to the Adriatic sea. Locals call it the...

Pharma Giants Pfizer to Shut Down Plant in Australia and Move to Croatia

One of the world’s largest pharmaceutical companies is to close one of its plants in Australia and move production to Croatia. American pharmaceutical company Pfizer have decided to shut down its plant in the city of Adelaide and move production to the Croatian capital Zagreb. “Adelaide produces filgrastim intermediate and ships this to Zagreb for...

Preseason Tourism up 62% in Croatia

Many will remember the Easter holiday period in Croatia for long queues at border crossings. Many motorists had to wait up to 4 hours crossing the Slovenia-Croatia border as they arrived to spend Easter holidaying in Croatia. New strict controls at border crossings, which means all passengers must now have their passport or document scanned...

Outdoor Survival & Wildlife Education at National Park Risnjak

British adventurers, Woodland Ways, delighted with outdoor survival course at National Park Risnjak, in Croatia’s Gorski Kotar region. Crni Lug – For the third year running, Woodland Ways nature enthusiasts are here to continue their wildlife education. From their base at Crni Lug they organise outdoor survival activities, animal tracking and observation programmes in close...

[VIDEO] Cro Cop’s Son Following in his Father’s Footsteps

Legendary Croatian fighter Mirko ‘Cro Cop’ Filipović may have retired, but it might not be long until another Filipović comes onto the scene. Cro Cop’s son Ivan is following in his father’s footsteps and is already reminding many of how his father was at a young age. Mirko has posted a video of himself sparring...