Lidl becomes official sponsor of Croatian national football team
- by croatiaweek
- in Sport
(Photo: HNS)
The Croatian Football Federation (HNS) has announced a new multi-year partnership with Lidl Hrvatska, one of the country’s biggest retail chains, which now becomes an official “Vatreni Sponsor” of the Croatian national football team.
The sponsorship agreement was signed in Rijeka by HNS President Marijan Kustić and Boris Lozić, CEO of Lidl Hrvatska and Lidl Slovenia.
The ceremony was attended by Croatia captain Luka Modrić, as well as national team players Franjo Ivanović and Toni Fruk. Also present were Ante Cicvarić, Head of Marketing at HNS, and Marina Dijaković, Head of Corporate Affairs at Lidl Hrvatska.
“We thank Mr. Lozić and the Lidl team for their trust and warmly welcome them to our family of strong business partners supporting Croatian football,” said Kustić.
(Photo: HNS)
“Lidl is a socially responsible company that promotes Croatian products and shares the values we stand for. It’s clear they respect and support Croatian sport, and I am confident they will be a committed and passionate partner of our national team.”
(Photo: HNS)
Lidl has operated in Croatia since 2006 and has grown to include 111 stores, three logistics centres, and around 4,000 employees across the country.
Lidl works with numerous local suppliers—many of whom have seen their products featured in Lidl stores abroad, HNS said in a statement.
“We are extremely pleased to have agreed this partnership with HNS,” said Boris Lozić. “We thank Mr. Kustić and the Federation leadership for recognising Lidl as a Fresh Food Partner in the development of Croatian football. Lidl promotes a healthy, active lifestyle, including a diet rich in fresh fruit and vegetables.
The Croatian team’s outstanding results have earned global respect, and the emotional homecomings after major tournaments show what the Vatreni mean to this nation. They are a symbol of pride, passion, unity, and excellence—and we are thrilled to join this inspiring, globally recognised football story.”
(Photo: HNS)
As a symbolic gesture to mark the beginning of this new chapter, President Kustić presented Mr. Lozić with a Croatian national team jersey featuring the number 1 and the label “Vatreni Sponsor”, underlining the importance of the partnership for the future of Croatian football.
