A research survey conducted during 2012 for Google Croatia has revealed that small and medium-sized businesses in Croatia are lagging behind the rest of Europe when it comes to using the internet to increase sales of their products and services, reports netokracija.
The survey, conducted by GfK, showed that only 20% of small and medium-sized businesses used to the internet to increase sales. Only 50% of the 700 companies surveyed had their own website, although 99% of companies with more than 10 employees had their own website.
The survey also highlighted the fact that internet shopping has still not caught on in Croatia. Only 16% of Croatian internet users had made an online purchase. In neighbouring Slovenia the figure is double with 30% and in Germany quadruple with 65% of internet users making a purchase online.