Givenchy shoots new campaign in Makarska
- by croatiaweek
- in Entertainment
Makarska
Croatia’s Adriatic coast has once again attracted the attention of a major international fashion house, with Givenchy shooting its latest campaign in the country.
Shot in Makarska, the campaign features internationally recognised models including Eva Herzigova, Kaia Gerber and Liu Wen, with photography by renowned photographer Juergen Teller.
View this post on Instagram
Makarska’s striking landscape, with the Biokovo mountain and the sea, provided the campaign with an impressive backdrop.
View this post on Instagram
The latest project follows other high-profile fashion productions in Croatia. Earlier this year, Gucci also selected Zagreb for a campaign featuring supermodel Kate Moss, further raising the country’s profile within the international fashion industry.
View this post on Instagram
The latest Givenchy campaign also comes as Croatia continues to strengthen its position as a destination for international film, television, advertising and fashion productions.
The use of Croatian locations by major fashion houses provides another form of international promotion for the country, reaching audiences that may have little exposure to Croatia through traditional tourism campaigns.
