Friendly Fire named Croatia’s Franchise of the Year

(Photo: Private album)

Friendly Fire, the rapidly expanding gaming café franchise and esports hub born and based in Croatia, was named Croatia’s “Franchise of the Year” at the 2026 Brend Forum, the largest annual event in Croatia dedicated to branding, marketing, and franchising.

Widely recognized as one of Croatia’s most prestigious business honors, the award celebrates excellence in innovation, brand strength, business growth, and franchise development. It is presented annually by the Croatian Association for Franchise Business (FIP) and multimedia platform Poslovni FM Group.

Friendly Fire was also recognized with the “Best Croatian Export Franchise” award, further establishing the brand as one of Croatia’s most exciting entrepreneurial success stories and a rising force in the global franchise community.

“We are incredibly honored to receive these awards,” said David Kosir, Founder and CEO of Friendly Fire. “What started as a vision to create a unique gathering place for gamers and esports enthusiasts has grown into a franchise concept that is resonating across borders. These awards are a testament to the hard work of our entire team, our franchise partners, and our community. We are proud to represent Croatia on the international stage and excited about the opportunities that lie ahead.”

Friendly Fire will now represent Croatia at the sixth annual European Franchise Awards in Brussels, Belgium, on September 17 and will compete alongside other top franchisors and international brands from across Europe.

This recognition comes at a time of great momentum for Friendly Fire. Founded in 2017, the burgeoning franchise has expanded to more than 20 cafes across Europe, combining cutting-edge gaming equipment, immersive social spaces, and a dynamic calendar of tournaments and esports events.

In addition, more than 200 additional locations are currently in development across the United Kingdom, Austria, Belgium, Luxembourg, the Netherlands, Poland, and Spain.

(Photo: Private album)

Adapting the same proven model that has fueled the company’s success throughout Europe, Friendly Fire recently announced plans to bring its unique social gaming café experience to the United States. The U.S. expansion is expected to initially launch in Florida and Texas, two of America’s largest and fastest-growing gaming markets.

Adding to the brand’s credibility and appeal, esports legend and gaming icon Luka “Perkz” Perkovic joined Friendly Fire’s ownership group late last year.

“If anything defined this year’s celebration, it was the message that franchising is no longer a topic reserved only for large systems, but for the people, communities, and brands stepping out from Croatia onto the world stage,” Perkovic said.