EU Spend A Whopping €20M To Ease Fears About Croats
- by croatiaweek
- in Latest
It is not just Croatia preparing for its entry into the European Union, but also the European Union is preparing its member states for Croatia’s entry, and at a cost of a massive 20 million euros.
Daily Croatian newspaper Vecernji list has reported that EU headquarters in Brussels have engaged London-based Public Relations agency Grayling to “break the myths and misconceptions about EU enlargement” and to ensure Croatia’s accession is smooth, despite current public resistance in member states towards expansion of the EU as it sinks deeper into turmoil.
Grayling, whose clients include Coca-Cola, British Airways and banking corporation JP Morgan Chase, would not comment on the PR campaign they are about to undertake for the EU.
The example of Bulgaria and Romania, both who many felt were clearly not ready for the EU when they given membership, has left a lot of Europe skeptical about EU expansion. Throwing 20 million euros into a PR campaign at a time when the EU is on its knees might not be money well spent, but the powers at be feel they need to do something after the latest Eurobarometer showed only 38% support for EU expansion.