“Discovery Channel and TLC are known favourite channels in Croatia. The launch of selling advertising space represents an important advance in showing our commitment to the market, and to ensure unbeatable quality content for both the male and female audiences of our advertisers. This is a significant step in our development in Croatia, and also a sign that we recognize the growth opportunities of the local advertising market,” said Dorota Zurkowska-Bytner, Discovery Networks CEEMEA’s Ad Sales Development Vice President.
By enabling advertising sales, Discovery Networks CEEMEA are expanding its operations in Croatia, where it has been present since 1999 and currently distributes 8 channels: Discovery Channel, TLC, Animal Planet, ID: Investigation Discovery, Discovery Science, Discovery World, Discovery HD Showcase and Animal Planet HD. Discovery Networks CEEMEA will start by selling advertising space on its two leading channels, Discovery Channel and TLC.