Home » Latest » Croatia’s National Parks Get New Visual Identity

Croatia’s National Parks Get New Visual Identity

plitvice (2)Croatia’s Minister of Environment and Nature Michael Zmajlović unveiled a new visual brand identity yesterday for all 8 of the nations National Parks, as the government looks at ways to cash in and become the ecological garden of Europe…

“The preserved nature and biodiversity are certainly our enormous potential. Of this wealth we should be proud, but we also have an obligation to convert this potential into economic growth and development that will be both sustainable long-term, and nature friendly,” Zmajlović said.


New branding aimed to enhance marketing potential

All 8 National Parks in Croatia, together will 11 nature parks, have undergone brand transformation, and will now collective come under the same visual brand identity umbrella titled “Croatian Parks”. The government has invested more than 20 million EUR in protected areas in the past two years, and will invest a bit more than 20 million EUR in the next two years. Online presence will be stepped up also to promote the parks, including a new mobile application and online souvenir shops related to the parks.

Share on:
0 / 5 (0 votes)

Related Posts

[PHOTOS] Biggest Wave Pool in Croatia Opens Again

Croatia’s largest wave swimming pool at Bizovačke Toplice Spa has opened again today for another season. Aquapolis complex, the largest swimming pool complex in eastern Croatia with 11 pools, opened for its second season on Wednesday. Around 1.5 million euros had been invested in the construction of the artificial wave pool, which has a water...

The Cult to Play Zagreb

Legendary British rock band The Cult are the latest act confirmed to tour Croatia in the summer. The Cult, who formed in the early 1980s, will play at Zagreb RockFest in the open air Šalata venue on 27 June. It will be the band’s first visit in eight years. Back in 2009 The Cult played...

[VIDEO] Krk Bridge Lit Up to Mark Victory Day by Armada

The supporters’ group of Croatian football champions NK Rijeka have created an impressive scene tonight. Armada has celebrated their 30th birthday and marked the 22nd anniversary of Victory & Homeland Thanksgiving Day, and War Veteran’s Day by lighting flares up along Krk Bridge. Krk Bridge is a 1430 m long arch bridge connecting the Croatian...