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Croatia’s National Parks Get New Visual Identity

plitvice (2)Croatia’s Minister of Environment and Nature Michael Zmajlović unveiled a new visual brand identity yesterday for all 8 of the nations National Parks, as the government looks at ways to cash in and become the ecological garden of Europe…

“The preserved nature and biodiversity are certainly our enormous potential. Of this wealth we should be proud, but we also have an obligation to convert this potential into economic growth and development that will be both sustainable long-term, and nature friendly,” Zmajlović said.


New branding aimed to enhance marketing potential

All 8 National Parks in Croatia, together will 11 nature parks, have undergone brand transformation, and will now collective come under the same visual brand identity umbrella titled “Croatian Parks”. The government has invested more than 20 million EUR in protected areas in the past two years, and will invest a bit more than 20 million EUR in the next two years. Online presence will be stepped up also to promote the parks, including a new mobile application and online souvenir shops related to the parks.

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