Croatia’s Infobip acquires Anam Technologies

(Photo: Infobip)

Infobip, a leading IT company in Europe with the headquarters in the Croatian town of Vodnjan, has acquired the number  one  SMS firewall service provider Anam Technologies. 

Anam offers solutions to more than 80 MNOS with more than 606 million customers across the world. 

Infobip, a global cloud communications platform company for businesses,  and the leader in telecom solutions, did not disclose the purchase price but said the deal was a combination of cash and Infobip  shares.   

This strategic  acquisition  strengthens  Infobip’s  position as the first choice for mobile network operato rs through enhanced product and service offerings. Their combined product  portfolio for MNOs represents an exceptional proposition to mobile operators that will also vastly benefit subscribers, and includes best in class SMS Firewall, SMS Hubs, SMSC, CPaaS, RCS and Authentication & Verification.   

“With Anam  joining Infobip’s Strategic Operator Partnerships division, customers of both companies will benefit from a better all-up offering including 24/7 Networks Operations Centre (NOC), on ground support, enriched  analytics , and reporting.  Additionally, it offer s greater scale through Infobip’s truly global presence and direct relationship with over 650 carriers across the world. Together Anam  and Infobip’s combined assets secure the best supply chain available today for A2P SMS globally,” the company said in a press release. 

The companies will now be able to provide technical solutions to a combined 700+ MNOS globally with 64%  global  mobiles reache . Infobip processes more than 14 billion monthly customer interactions across the full range of communication channels, in more than 190 countries around the globe.  

Both companies are active GSMA associate members and have consistently ranked Tier 1 in ROCCO’s A2P SMS Firewall vendor benchmarking reports. Both are also recipients of Juniper Future Digital Awards in their respective fields  making this  a highly complementary union.  

Anam is also one of the few companies that hold  certification of  both ISO 27001 and ISO 20000 – best practice standards for information security and IT service management – that guarantee premium levels of Quality of Service to operators.   

Culturally,  both businesses have closely matched company values and beliefs   abiding  by  a  team-based ethos which emphasizes employee participation at all levels  centering  on  customer experience and innovation.   

 “This announcement is very exciting , and a validation of how important mobile messaging has become in today’s ever growing digital environment.  A key part of the messaging ecosystem is the security and integrity of the Mobile Networks. For the industry to continue growing, the messaging channel need to be free from spam and fraud and the mobile operators, enterprises and subscribers position protected.  This acquisition bring two best  in class messaging companies together to deliver this. When both companies’ products are combined it makes the joint offering a rare and exceptional Mobile Operator proposition. We are delighted to join Infobip, continue our growth story and bring even more value to our customers”  said Darragh Kelly, CEO of Anam.  

Infobip Group CEO and founder Silvio Kutić added:

“I am very pleased that Anam  has decided to join Infobip in this important phase for A2P messaging. This past year  saw  the effects of the pandemic  impact  many operators  who were  reporting  heavy messaging traffic on  a  regular basis across the world, as  businesses moved to a digital model  almost overnight.  A2P has never been more important to  this cohort for  sustainability.  Together with Anam, we will continue to provide even more  support  to  carriers  to  ensure  we secure messages and help them bring more value  to  their sector and to  end users. I look forward to  joint  future success.”