Home » News » Croatian Wines Breaking into Lucrative Japanese Market

Croatian Wines Breaking into Lucrative Japanese Market

Croatian wines at Japan trade fair (photo: belje)

Croatian wines at Japan trade fair (photo: belje)


Four Croatian wineries – Vina Belje, PP Orahovica, Kraljevski vinogradi and Zlatan Otok – have recently presented their wines at Japan’s largest trade fair…

Around 364 million litres of wine are drunk annually in Japan with imports from Europe dominating the local market. Japan provides a great opportunity for Croatian wines with a market of over 130 million people and the industry that turned up to the Supermarket Trade Show were impressed with what they tasted, rating the Croatian wines highly. One of main distributors, Fuji Trading, have indicated that they will increase their imports of Croatian wines this year.

“Croatian wines in Japan are still not very well-known, and currently small quantities are imported. But, the reaction of buyers is very positive, and that is why we are planning to attend all the important wine trade fairs in Japan and conduct tastings with Croatian wines 3-4 times a year,” poslovni.hr reported Tsuneharu Hiyoshi, director of Fuji Trading, as saying.

“Belje wines export Riesling, the most renowned Croatian wine variety, which with its freshness and authenticity showed to be an excellent selection of wine for Japanese cuisine. On this demanding market it is important to have an excellent price-quality ratio, and our Riesling is selected as such a wine, evidenced by its continuing export demand and availability at selected shopping malls and restaurants in Japan,” said Ljiljana Vajda-Mlinaček, Executive Director of Marketing and Tourism at Belje.


(photo: Belje)

PP Orahovica say that the demand for their wines in Japan has doubled from last year and they expect excellent growth this year. Kraljevski vinogradi presented their Dalmatian varieties pošip, plavac mali and crljenak at the show.

The Croatian Ambassador to Japan Dražen Hrastić supported the presentation of Croatian wines and also introduced the tourist and economic potential of Croatia for Japanese tourists and businessmen. Honorary Consuls Hiroshi Ojima from Osaka and Koichi Takakura from Okinawa also lended their support to the Croatian wines promotion.

Share on:
0 / 5 (0 votes)

Related Posts

Michela Magas Named European Women Innovator of the Year

Michela Magas has been named the EU Women Innovator of the Year. At an award ceremony in Brussels on International Women’s Day, Commissioner Carlos Moedas and Vice-President of the European Parliament Mairead McGuinness announced the four winners of the 2017 Horizon 2020-funded EU Prize for Women Innovators. Magas, who is the founder of UK Design...

Ralph Fiennes to Shoot New Film in Croatia

Ralph Fiennes is set to shoot a new film which he is to direct in Croatia in September. The English actor will direct ‘The White Crow’, a film about famous Russian ballet dancer ballet dancer and choreographer Rudolf Nureyev, who was director of the Paris Opera Ballet in the 1980s. Nureyev defected from the Soviet Union...

[PHOTO] Amazing Aerial Shot of Nin Salt Pans on Croatian Coast

The Nin salt works in the town of Nin on Croatia’s Dalmatian coast are one of the most exceptional salt pans in Europe as salt is still produced in a traditional way and harvested by hand like in Roman times. Active for over 1500 years, what makes the salt from the pans special is the...

441,000 Croatians Living in Germany, Latest Stats Reveal

At the end of last year, there were 441,000 people either born in Croatia or with one parent who was a Croatian citizen, living in Germany, according to the latest statistics on Foreigners in Germany which the Federal Statistical Office revealed on Tuesday. The statistics not only captured Croatian citizens now residing in Germany but...

Award-Winning Croatian Wine Label Lets Nature Speak Through it

A Croatian wine label, which tells the story of nature behind the wine, has been declared the entire region’s best packaging for 2017. Studio Sonda’s label design for Piquentum Sv. Vital 2014 natural wine, which hails from Buzet in Istria, has won the overall awarded for best packaging in Croatia, and the entire region, at...