ZAGREB, 5 May 2020 – The Croatian National Tourist Board (CNTB) has prepared four new videos for social media activities on gastronomy, nature, active tourism and culture through which the CNTB continues to implement the well-received new communication concept #CroatiaLongDistanceLove. Promotional activities in the upcoming period will take place across the four mentioned segments, and the first published video on the subject of Croatia’s natural beauty has already been posted on social media.
“I am extremely pleased that our communication concept under #CroatiaLongDistanceLove is delivering excellent results, as can be seen by the great interest of our followers on social media, as well as the American, German, Austrian and Hungarian media who have shared the concept with their viewers and readers. We have moved to the second phase of the concept, in which we specifically promote certain segments of the Croatian tourist offer that we are well known for, such as nature, cultural heritage, and gastronomy. Through one-minute videos and accompanying content, we wish to remind our followers of the extraordinary beauty Croatia offers and to inform them that they are welcome to our country as soon as the time comes to plan their trip”, said the CNTB’s Managing Director Kristjan Stanicic.
Excellent reach of the concept #CroatiaLongDistanceLove
The video that launched the #CroatiaLongDistanceLove concept has been viewed by over one million and 500,000 users so far, with most reviews and comments being made from our close markets such as Germany, Italy, Austria, Slovakia, the Czech Republic and Slovenia. The comments are extremely positive, mostly referring to the beautiful frames of sun, sea, beaches, but also to the message “Welcome Croatia to your home” used in the new communication concept. The video has been viewed over 37,000 times on YouTube, while the tag #CroatiaLongDistanceLove has been used over a thousand times on Instagram.
The video was shared by numerous county and local tourist boards, agencies and hotels, as well as private renters, and well-known Croatian athletes, foreign bloggers and journalists, as well as the European Travel Commission, who shared the video on its site, praised the message concept and content. Also, in the last month, the number of fans and their activities on Croatia Full of life channels has increased, in April alone, Instagram achieved a reach of almost 4 million people, received more than 9 thousand comments, 740 thousand likes and gained over 5 thousand new fans.