The confident former boss of the Croatian Tourism Board office in London, spoke to Slobodna Dalmacija and uncovered part of what she has in store for 2013.
The marketing plan for 2013 brings a lot of innovation in relation to the plans of previous years. Activities in 2013 will be characterised by a strong shift toward online advertising,” said Matesic, adding that there will be significantly more funding for education, whilst reducing appearances at fairs.
Matesic also wants to stimulate on-line bloggers to travel to Croatia and write about the beauties of the country. “Also new to on-line marketing will be the creation of viral marketing campaigns and the stimulation of bloggers to visit Croatia, along with “classic” travel journalists,” said Matesic.