Home » Latest » Croatian Rum Becomes ‘Room’ Due To EU Regulations

Croatian Rum Becomes ‘Room’ Due To EU Regulations

rum_Croatian hard liquor producers Maraska have been forced by EU regulators to change the name of their domestic rum and brandy. The company, based in the Dalmatian town of Zadar, were told that they could no longer sell their “Domaći rum“ (Domestic rum) or “Domaći brandy“ (Domestic brandy) on the shelves once Croatia joined the EU at the start of last month, reports Slobodna Dalmacija.

Maraska’s marketing team quickly had to come up with alternatives – Domaći rum has become Room and Domaći brandy is now Bratsky.  By joining the EU we had to adopt to regulations. The visual identity of both drinks remains the same. In looking for new names we wanted the names to sound the same but be different. That is how we came up with ‘Room’, which when spoken, sounds like rum,” said Maraska’s marketing manager Igor Županić , adding that shoppers have reacted well with no drop in sales recorded thus far.

Županić says that real rum in not produced in Europe and is done exclusively in the Caribbean, Martinique and Cuba, from sugar cane, with European legislators very precise in this regard and they all have had to adapt to it. It is a similar story with brandy. “Nobody stops you producing brandy in Croatia produce, but the rules say that it must be from 55-60 percent of wine distillate, and in Croatian versions of local brandy, wine distillate share is only around 30 percent, the rest is alcohol.

Share on:
0 / 5 (0 votes)

Sign up to receive the Croatia Week Newsletter

Related Posts

Croatia Squad Named for FIFA World Cup Qualifier Against Ukraine

Croatia’s manager Ante Čačić has named his squad today for the important upcoming FIFA World Cup qualifiers against Ukraine and Estonia. Croatia face Ukraine at Zagreb’s Maksimir Stadium on 24 March 2017 with kick off at 20:45, and then face Estonia away on 28 March. Croatia’s Squad for Ukraine & Estonia: Goalkeepers: Danijel Subašić, Lovre...

Record Tourism Weekend as Peak Season Starts

This weekend Croatia has recorded one million tourist nights per day, which is a new weekend record. Massive queues at border and toll gates, over 20 km in places, and thousands of people waiting for connecting ferries in Split have signaled the start of the peak season in Croatia. It was reported that 35,000 people...

Croatian College Basketballer Dani Koljanin Named All-American

It has been an outstanding season for young Croatian basketball players in the NBA in America. Dario Šarić, playing in his first season with the Philadelphia 76ers, is a strong contender for the NBA Rookie of the Year award, whilst 20-year-old rookie Ivica Zubac has been impressive for the Los Angeles Lakers. Whilst Šarić and...

[PHOTO] New €10 Million Port for Korčula Island Design Presented

The conceptual design of a new €10 million port set to be built on the island of Korčula has been revealed at a presentation at the City Hall. The brand new 10-million euro port, which will be financed by the Ministry of Maritime Affairs, Transport and Infrastructure, is set to be built in Žrnovska Banja...