Croatians will be able to take part in a new global recycling initiative from Swedish clothing chain H&M. The project, which will be launched in 48 countries around the world including Croatia, will enable people to bring in any old clothes they have at home to the local H&M store in return for a voucher.
H&M want to encourage old clothes not to be thrown away, but recycled and used again. “We will take any items of clothing, does not matter in what state or what brand it is. Shoppers will receive a voucher for every bag of clothes brought in,” said H&M.
“From March 2013 H&M will launch its global campaign. Every customer will be able to bring in a maximum of two bags of clothes per day, in return for every bag they will receive a voucher for a 15 percent discount on selected items in the store.,” was the message for Croatian H&M shoppers.