Success for Croatian Design at the London Fashion Week.
Croatian designer ‘Price On Request’ showcased their new SS19 collection on the catwalk during London Fashion Week on Sunday as one of the three winning designers of the Ones To Watch Award.
Selected from a long list of emerging designers, the Ones to Watch winners received the opportunity to showcase during London Fashion Week. Ones to Watch provides a unique platform for the brightest new designers, with many going on to become established labels in the international fashion industry.
The judging panel consisted of industry experts Martyn Roberts – Fashion Scout’s Founder and Director, Hattie Crisell – Freelance Fashion Edition (previously The Times), Ida Petersson – Womenswear Buying Director at Browns and Fashion Stylist and show producer Joe Toronka who made the decision at a highly attended selection panel in April.
One of the three winning designers chosen was PRICE ON REQUEST.
Based in Zagreb, Croatia, PRICE ON REQUEST is an award-winning multi-gender brand. Independent and aware of today’s wants and needs, they create clothes that speak to courageous and bold individuals with a strong sense of self. Established in 2016 by designer Gala Marija Vrbanic who has an MA in visual communications at Zagreb’s School of Design and followed by time at Central Saint Martins.
Gala has won multiple international competitions both in fields of fashion and graphic design, being the winners of the 2017 ELLE Style Award Croatia and the Fashion Scout South East Europe 2018 Award. Price on Request is gaining acknowledgment for their work all across Europe. The brand cuts a clean oversized silhouette with multilayers and reflective elements.
The term ‘Price on request’ is used for products to accentuate their exclusivity to a minority and a luxury price tag. Each product created by Price on Request has a set starting price, which increases by a set percentage every subsequent purchase of the same piece. If demand for some product is higher, the price will get higher. Customers are allowed to dictate the price according to demand and also participate in raising the brand’s value.
The other two winners were Nous Etudions, an Argentine brand created by designer Romina Cardillo in 2014 and Aucarre, a brand founded by the twin designers with Greek origins; Eirini and Dimitra.