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Croatian creatives launch world’s first perfume for feet

 Fussnota – a limited-edition fragrance designed specifically for feet.

(Photo: Damir Žižić)

Señor, the acclaimed Croatian creative agency specialising in communication and branding, has launched the world’s first niche perfume for feet.

To mark over a decade of “knocking clients off their feet” with their imaginative campaigns, Señor created Fussnota – a limited-edition fragrance designed specifically for feet.

Known for pushing creative boundaries and regularly engaging in standout self-initiated projects, the agency has once again delivered something out of the ordinary.

“Fussnota is how our clients or fellow creatives feel when Señor’s work leaves them speechless – or shoeless,” the team explains.

Developed in collaboration with Croatian fragrance house Sortilège Olfactive Arts, the perfume has been months in the making.

Described as “a barefoot walk through freshly cut grass in a garden of bergamot, a pause for a slice of Bizcocho de Limón on a picnic blanket, and a nap under the afternoon sun with hints of nearby cedar,” the scent is playful, refreshing, and entirely one-of-a-kind.

 Fussnota

(Photo: Damir Žižić)

The team suggests it’s ideal “for barefoot occasions – or when you simply don’t niche to do anything at all.”

“It’s a joy to create something globally unique while looking out over Zagreb’s Botanical Garden,” said Iva Kaligarić, strategic director and co-owner of Señor.

“Our ideas usually take shape as visual, verbal, or audio communication, but this time, we created our own opportunity to explore olfactory branding. I hope our new product brings a little relief – and joy – to feet everywhere.”

In a world increasingly saturated with AI-generated content, Señor’s commitment to originality stands out.

“The worst thing today is being easy to ignore,” adds Jurica Ćorluka, Señor’s creative director. “My favourite ideas dance tipsily on the line between ‘this is brilliant’ and ‘what on earth is this?’ Fussnota definitely walks that line.”

(Photo: Damir Žižić)

The partnership with Sortilège Olfactive Arts was a natural fit, both creatively and philosophically.

“Señor is known for their fresh, boundary-pushing ideas,” says Tomislav Kordić, perfumer at Sortilège. “We, too, have chosen to stay firmly rooted in the artisan, niche world – away from mainstream thinking. This collaboration was not only inevitable, but completely natural.”

Señor’s attention to detail didn’t stop at the fragrance itself, it extended to the packaging experience as well.

(Photo: Damir Žižić)

“The packaging focuses on interactivity and tactile elements, combining foil reflections and embossed textures to create a multi-sensory experience,” explains Anja Macan, CMO at Atelier Macan printing house.

“Señor doesn’t just follow trends in luxury printing – they’re helping to define them.”

More details and how to purchase can be found here

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