Croatia tourism: Strongest July result in two years as arrivals and nights rise

Dubrovnik

Zagreb, 10 August 2026 – Croatia recorded its strongest July tourism result in two years, with 4.7 million arrivals and 29.6 million overnight stays, according to data from the eVisitor system.

The figures represent a 2.5% increase in arrivals and a 1% rise in overnight stays compared with July 2025.

In the first seven months of 2026, Croatia recorded 12.4 million tourist arrivals and 59.1 million overnight stays, up 1% in both categories year-on-year.

The Adriatic accounted for the vast majority of overnight stays, with 56.1 million, an increase of 0.5%, while destinations on the mainland, including Zagreb, recorded more than 3 million overnight stays, up 1%.

Germany was the leading foreign market in July, followed by Slovenia, while Croatia, Poland, the Czech Republic, Austria and Hungary were also among the main markets.

For the first seven months, Germany generated the most overnight stays with 10.3 million, followed by domestic tourists with 7.6 million and Slovenia with 6.7 million. Austria recorded 4.3 million, Poland 3.9 million, the Czech Republic 3 million, the UK 2.2 million and Hungary 2.1 million.

By region, Istria led with 16.7 million overnight stays, followed by Split-Dalmatia County with 11.1 million and Kvarner with 9.7 million.

Among individual destinations, Dubrovnik, Rovinj, Poreč, Split and Umag recorded the highest number of overnight stays during the first seven months. In July alone, Rovinj, Vir, Poreč, Medulin and Dubrovnik were the most visited destinations.

Tourism Minister Tonči Glavina said the July figures confirmed the resilience and competitiveness of Croatian tourism. He also noted an 18% increase in the value of fiscalised receipts and an 8% rise in the number of receipts issued compared with July last year.

Croatian Tourist Board director Kristjan Staničić said last-minute bookings and value for money were increasingly influencing travellers’ decisions, while Croatia’s accessibility and diverse tourism offer continued to support demand.

With the main August travel period still ahead, authorities said the country was also recording encouraging prospects for the post-season, particularly in the Polish and UK markets.