Croatia could see strong 2026 tourism season if prices remain sensible

Zagreb

Croatia is preparing for what could be one of its most unpredictable tourism seasons since the pandemic, with global conflicts and changing travel habits influencing how and when visitors plan their holidays.

During a visit to Primorje-Gorski Kotar County on Friday, Prime Minister Andrej Plenković spoke about preparations for the main part of the tourist season and the challenges facing the industry.

Plenković said he had been briefed by the director of the Croatian National Tourist Board about current booking trends. According to the latest reservation data, geopolitical tensions in the Middle East are, for now, having a somewhat positive effect on Croatia’s tourism outlook.

However, the prime minister urged caution, noting that global crises can have multiple economic consequences.

“If the situation becomes prolonged, it could create inflationary pressures and slower economic growth, which may affect people’s disposable income for travel,” Plenković said.

Despite the uncertainties, preparations for the upcoming season are progressing well. Croatia’s transport connections remain strong and tourism operators continue to improve the quality of their offerings, he added.

Plenković stressed that pricing policies will play an important role in determining the success of the season.

“I believe that if a more reasonable pricing policy is pursued compared with last year, we could have a very solid tourism season,” he said.

According to government estimates, Croatia’s tourism sector could realistically reach around 22 million arrivals and about 110 million overnight stays, with total tourism revenues exceeding €15.5 billion.

Travellers delaying bookings

Industry professionals say the sector is entering a complex period, with global geopolitical tensions affecting travellers’ confidence and decision-making.

While early indicators remain relatively stable, a clear trend is emerging: more tourists are delaying booking their holidays until the last moment.

Tourism experts say travellers are increasingly cautious when planning trips, often waiting until the final weeks before choosing a destination. The uncertainty surrounding global conflicts and economic conditions is encouraging more flexible travel decisions.

At the same time, air ticket prices are rising as airlines operate with high occupancy rates on available flights, adding to the cost of travel.

Croatia is also facing strong competition from other Mediterranean destinations, many of which are actively trying to attract visitors with competitive pricing and promotional campaigns.

Solid Easter outlook

Despite the uncertainties, the outlook for the early part of the season remains encouraging.

Dubrovnik

Easter bookings are currently solid, largely because the majority of visitors travelling to Croatia at that time come from European markets, which remain stable and well connected to the country.

As the peak summer months approach, tourism operators will be closely monitoring global developments, booking trends and pricing strategies in what could become a defining season for Croatia’s tourism sector.