Croatia earns €15.3 billion from foreign tourism revenue in 2025

Primošten

ZAGREB, 31 March 2026 – Tourism in Croatia continued its steady growth in 2025, with foreign visitors generating more than €15.3 billion in revenue, according to the latest figures from the Croatian National Bank (HNB).

Data released by the central bank shows that revenue from foreign tourists totalled €15 billion and €298 million in 2025, representing a 2% increase compared with 2024.

The rise equates to an additional €292.5 million in tourism income year-on-year.

The final quarter of the year also recorded growth. In the fourth quarter of 2025, foreign tourist revenue reached €1 billion and €886 million, marking a 3.8% increase compared with the same period in 2024. This represents an increase of €69.5 million.

The strong results come alongside record numbers of tourist arrivals and overnight stays during the year, reinforcing tourism’s position as one of the key pillars of Croatia’s economy.

Commenting on the results, Tonči Glavina, Croatia’s Minister of Tourism and Sport, said the figures confirm the continued positive development of the sector.

“We are satisfied with the results achieved in 2025. Along with record tourist arrivals and overnight stays, record revenues were also achieved, clearly confirming that Croatian tourism continues to grow, but now in a thoughtful, strategic and long-term sustainable way,” Glavina said.

He added that positive trends have continued into 2026, although the global economic climate makes precise predictions difficult.

According to the minister, travel decisions this year are likely to be made closer to departure dates than in previous seasons.

“It is realistic to expect that this year, more than before, travel decisions will be made at the last minute. Most guests will decide within a week or two before travelling, which further emphasises the importance of our competitiveness on the international market,” he explained.

Glavina stressed that maintaining a balanced tourism offer and responsible pricing will be crucial for sustaining growth.

He said that high standards in tourism services and careful pricing policies will play a key role in maintaining stability and continuing the positive trends seen in Croatian tourism.

With global travel patterns continuing to evolve, industry stakeholders will be watching closely to see whether Croatia can maintain its momentum through the 2026 tourist season.