Croatia recorded 100 million overnight stays on Friday, according to data from eVisitor, which records tourists traffic in the country, the Croatian Tourist Board said today.
The milestone was reached this year one month earlier than 2017 when the mark was reached on 28 October. The result confirms Croatia’s popularity this year as a sought-after destination.
“Just in the week when we mark World Tourism Day, we can be satisfied with the 100 million overnight stays a month earlier than last year, which is another in a series of indicators as we develop all-year tourism with increased turnover outside the summer months. How important tourism is for the entire economy is also confirmed by a package of law reform that will further align the system to comply with modern market challenges. More will be spoken about them during Croatian Tourism Day at the end of October on Hvar, where a government session will be held dedicated to the tourism results, which are the most rewarding for the economic effects,” said Minister of Tourism Gari Cappelli.
“Existing indicators and flows of tourist traffic are extremely welcome by all of us in the tourism sector because they confirm that we have managed to maintain positive trends in this very challenging tourist year. Some of the key activities that provided excellent results include increased promotional activities, creative marketing campaigns, increased number of airlines and destinations associated with Croatian airports, and strengthening of the overall tourist offer in pre-and post-season periods, “said HTZ director Kristjan Staničić , adding that achieving 100 million overnight stays already in September is an incentive for further activities and efforts in positioning Croatia as an attractive and competitive year-round tourist destination.