Croatia sets out new rules for estate agents, buyers and sellers

ZAGREB, 30 May 2026 – The Croatian Government has approved proposed legislation aimed at reforming the country’s real estate market, introducing a new legal framework designed to improve transparency and strengthen consumer protection.

The proposed changes focus on clarifying relationships between buyers, sellers, tenants and estate agencies, while setting clearer standards for services provided by property intermediaries.

Ivan Jelaska, president of the Croatian Association of Real Estate Intermediaries, told HRT show “Potrošački kod” that the primary objective of the new law is to increase transparency and provide greater security for citizens engaging in property transactions.

Jelaska said there has been some misunderstanding surrounding the proposed changes, particularly regarding estate agency commissions.

He explained that a perception has emerged that buyers will no longer be required to pay agency fees. However, he noted that buyers will still be able to engage estate agencies and use their services if they choose to do so.

One of the key proposed changes is that agencies would no longer be permitted to make property viewings conditional upon a buyer entering into a specific arrangement with the agency. At the same time, the draft law would allow agencies to refuse to show a property at their own discretion.

Jelaska also highlighted the rapid growth in the number of estate agencies operating in Croatia. There are currently around 1,500 agencies in the country, a figure that has increased significantly in recent years.

He said growing competition has changed expectations within the sector, with sellers now seeking comprehensive marketing strategies, video presentations, high-quality service and constant availability from agencies.

According to Jelaska, these market demands are likely to act as a long-term filter, helping agencies that adapt to modern expectations remain competitive.

Real estate agent Filip Brkan said that under both the current legislation and the proposed new law, prospective buyers are generally not required to pay for a property viewing.

He noted, however, that an exception may apply if an agency has clearly defined viewing fees within its business terms and conditions and if the prospective buyer has been fully informed of those costs in advance.

Brkan also raised concerns about unregistered agencies operating outside the legal framework, describing them as one of the property market’s biggest challenges.

He said many complaints from consumers relate to agencies operating without proper registration or licensing and advised buyers and sellers to verify that an agency is licensed before entering into any business arrangement.

Licensed agents are required to identify themselves and can provide their licence details when requested, Brkan said. He advised consumers to ask agents for their full name, agency details and licence number.

“If someone refuses to provide their name, agency information or licence number, that agent is not the right choice for you,” Brkan said.

The proposed legislation will now continue through the legislative process before any new rules can officially come into force.