A team from the Brigada Agency from Zagreb has won the IIDA Global Excellence Award in the category of Showrooms and Exhibition Spaces for their Throwback Tunnel exhibition ‘Croatia is Hrvatska’ organised on the occasion of the 133rd anniversary of Croatia Insurance Company Plc.
‘Croatia is Hrvatska’ was an interactive and multi-media exhibition that was put on in the Grič Tunnel in Zagreb in the autumn of 2017.
Together with Brigada, which was in charge of spatial design, the project was also developed and carried out by teams from Adris Group Corporate Communications, Croatia Insurance Company Plc., the Bruketa&Žinić&Grey Agency and Millenium promocija, as well as co-organised by the Zagreb Tourist Board.
The exhibition was staged as time travel through parallel histories of Croatia, Zagreb and Croatia Insurance Company Plc., uniquely incorporating personal and family histories of exhibition visitors. The citizens were able to contribute their family stories to the exhibition, allowing their personal histories to be displayed side by side to historical figures.
This annually held international competition honours outstanding originality and excellence in the creation of international interior design and interior architecture projects. Besides Croatia Insurance Company Plc., the winning projects included the projects designed for investors in China, Taiwan, Japan, Australia and the US.
“We are glad the jury recognized our desire to use the interior design of the exhibition to create an experience the visitors would be able to take along with them, and not merely a “beautiful space”. The cooperation with a truly broad cross-disciplinary team of communication experts and new technologies were a key to the success of this project and I believe that in fact such synergy had contributed to this success in really strong global competition,” said Damjan Geber, Creative Director at Brigada.
“The winners illustrate transformative design while offering pragmatic solutions that meet the needs of the local population and pay homage to local trends and traditions,” said Cheryl S. Durst, IIDA Executive Vice President and CEO.
“The winners showcased the power of design excellence to connect emotionally with users. We were pleased to see a variety of innovative, warm and functional interior design projects from around the world,” said Malcolm Berg, IIDA President and Design Director, on behalf of the jury.
In addition to Malcom Berg, the projects were reviewed by a panel of international design professionals including: Stephanie Cardinal, president, humà design + architecture; Danielle Fox, principal designer, Rodrigo Vargas Design; Johannes Lampela, director of design, Designworks Los Angeles, a BMW Group Company; and Geno Yun, AIA, LEED AP, principal, ELS Architecture and Urban Design.
The IIDA is the International Interior Design Association, and the award was presented to Brigada authors on 20th January in Paris. Moreover, one of the most influential regional portals for the advertising and communications industry – Media Marketing – has recently declared the “Throwback Tunnel” exhibition as the Event of the Year 2017.