adidas becomes official partner of Croatian football national teams in new multi year deal
- by croatiaweek
- in Sport
(Photo: adidas/HNS)
ZAGREB, 1 August — adidas and the Croatian Football Federation (HNS) have announced a new multi year partnership under which the global sports brand becomes the official supplier of sports equipment and strategic partner of all Croatian national football teams.
The agreement, which begins immediately, covers the men’s, women’s and youth national teams, marking a new chapter in the relationship between one of the world’s leading sportswear companies and one of football’s most recognisable national sides, HNS said.
Croatia has established a strong reputation on the international stage through consistent performances at major tournaments, including World Cup and European Championship competitions.
The partnership aims to support the continued development of Croatian football and strengthen the connection between national teams and supporters.
Ahead of the September international football period, adidas and HNS will unveil the new national team kits.
The Croatian men’s national team will wear the new adidas designs for the first time during UEFA Nations League matches.
The first adidas x HNS collection will include official match jerseys, training equipment and a lifestyle range designed for both players and supporters. The collection will combine high performance sportswear with everyday clothing inspired by Croatian football culture.
“This is an important moment for Croatian football and the Croatian Football Federation. We are proud of everything our national teams have achieved, but we are equally focused on the future,” said HNS president Marijan Kustić. He added that adidas’ football tradition and commitment to excellence made it a valuable partner for the next stage of development.
(Photo: adidas/HNS)
adidas Football general manager Sam Handy said Croatia had created an exceptional football story and become one of the most respected national teams in the world.
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The German sportswear company is already involved in major international football competitions, including the FIFA World Cup™, UEFA European Championship™ and UEFA Champions League™, while also partnering with leading clubs and players globally.
The new partnership also includes a dedicated campaign celebrating Croatian football culture. Selected products from the new HNS x adidas collection are already available for pre order through the official HNS online store, with the full collection and design details to be revealed in September.
