From 4 – 8 March Croatia will be promoted at the important ITB Berlin 2015. Over 100,000 tourism experts and more than 7,000 of the world’s media are also in attendance this week in Berlin. ITB Berlin, which has been running since 1996, is expected to see deals worth around 6 billion euros done during the 5-day fair.
The Croatian Tourist Board will be using the week to try to further penetrate the German market, which is an extremely important one for Croatia. For a number of years the most tourist arrivals in Croatia come from Germany, whilst Croatia has been for a number of years among the top five destinations to travel to for Germans, behind Spain, Italy, Austria and Greece.
At the Croatian Tourist Board’s 220 square-metre stand will also be around 20 Croatian companies involved in tourism, including Croatian Airlines and Plitvice lakes National Park. Minister of Tourism Darko Lorencin will use the week to meet with a number of key players in the industry, including representatives from the BBC, Travel Channel, German Wings, TUI and Thomas Cook about possible cooperation. (photo / utm.hr)