It is the number one beer brand by volume in the United Kingdom and it is on its way to Croatia next month. Carling will enter the Croatian market in May and its Croatian distributors Zagrebacka Pivovara (Zagreb Brewery) are planning massive investment for the brand, including opening a Carling Pub in downtown Zagreb.
“Carling, the number one brand in the UK, will come onto the Croatian market next month. We are investing a large amount into the brand and we have a very interesting marketing and promotional plan for it. On Cvjetni trg (downtown Zagreb) we plan to open a Carling Pub,” said Sergey Yeskov, CEO of Zagrebacka Pivovara, who produce the Ozujsko beer brand in Croatia.
Zagrebacka Pivovara also plan to introduce new flavoured Radler beer’s onto the market this summer in Croatia also, with bitter orange, blackcurrant and lime flavours planned.