6 May 2019 – The Croatian National Tourist Board (HTZ) is conducting large-scale outdoor advertising on key markets such as the UK, the Netherlands, Sweden, Italy, France, the Czech Republic, Russia, Ukraine and Slovenia.
Public transport trams, buses and trolley buses in many European cities like Milan, Moscow, St. Petersburg, Kiev, Lviv, Brna, Plzeň, Amsterdam, Den Haag, and Stockholm have been painted with motifs of Croatia.
“The visual effect has been proven to attract a lot of people’s attention and create a strong and long-lasting experience with potential tourists. Large outdoor advertising on the most frequented roads of major European cities and metropolis is one of the projects realised within the additional 10 million kuna allocated for marketing and PR activities this year,” said HTZ director Kristjan Staničić, adding that Croatia’s external advertising as a tourist destination was carried out by billboards in the exceptionally busy London and Paris metro stations, but also in Prague, Ljubljana, Rotterdam and other locations.
HTZ promotes business tourism in nine world markets
Also, the Croatian National Tourist Board has launched a one million kuna business tourism promotional campaign aimed at positioning Croatia as a tourist destination suitable for MICE tourism. Advertising is being conducted in two waves, one now in May and in September and October. Campaign activities include display and print advertising in specialised media and promotion on social networks, and is conducted on the UK, Germany, Italy, France, USA, Benelux, Sweden, Norway and Croatia markets.
“The campaign focused on the promotion of business tourism is a continuation of our continuous investments in the promotion and development of this important tourist product. Croatia has great potential in this segment due to the high quality of resources, but also because of the excellent references that have been confirmed by the quality hosting of the last major international meeting of China +16, which was recently held in Dubrovnik,” Staničić concluded.