Real Madrid’s Luka Modrić, discus champion Sandra Perković and Zagreb-based ice hockey club KHL Medveščak were the winners in SPORTO’s annual ‘Best Sporting Brands’ awards…
Modrić won the award in the ‘sportsman’ category based on research of public opinion as to who was the most popular, most recognizable, most successful, and most marketable sportsperson in Croatia. Defending Olympic gold medal discus champion Perković was named the best female brand, KHL Medveščak won best club for the third year in a row.
KHL Medveščak were also named among the top 3 brands in the region, with Slovenia’s NK Maribor football club, and Serbian basketball clubs KK Crvena Zvezda and KK Partizan. Medveščak beat off the likes of football club NK Rijeka and handball club PPD Zagreb for the best club brand in the country.
“Is there a better acknowledgement for your work, effort, professionalism and innovation in business than the one given to you by the public? For us in Medveščak there is no such thing! Because of that we are extremely proud that we’ve, for the third year in a row, through the research of public opinion, won the title of the best sports brand in Croatia and with that stayed one of the top three sports brands in the region. Competition is getting tougher each year, clubs invest in their business, image and public communication, results that are won outside the sports arenas are becoming more and more important. After a difficult last season and the challenges we face every day in our business, this award proves that reputation is a truly powerful weapon and that the public recognizes the best and the most professional,” said Ranko Vucinic, director of communications of KHL Medveščak, who has been with the club from the very start of the “new Medvescak”, as he received the reward in the name of the club.
SPORTO, in cooperation with the Institute for Market Research Mediana, based the brand quality awards on eight criteria: recognizability, results, attractiveness of club’s image, personality, quality and quantity of public involvement, global context, and public perception.