Home » Sport » Best Sporting Brands in Croatia Awarded

Best Sporting Brands in Croatia Awarded

Croatia

Real Madrid’s Luka Modrić, discus champion Sandra Perković and Zagreb-based ice hockey club KHL Medveščak were the winners in SPORTO’s annual ‘Best Sporting Brands’ awards…

Modrić won the award in the ‘sportsman’ category based on research of public opinion as to who was the most popular, most recognizable, most successful, and most marketable sportsperson in Croatia. Defending Olympic gold medal discus champion Perković was named the best female brand, KHL Medveščak won best club for the third year in a row.

KHL Medveščak were also named among the top 3 brands in the region, with Slovenia’s NK Maribor football club, and Serbian basketball clubs KK Crvena Zvezda and KK Partizan. Medveščak beat off the likes of football club NK Rijeka and handball club PPD Zagreb for the best club brand in the country.

“Is there a better acknowledgement for your work, effort, professionalism and innovation in business than the one given to you by the public? For us in Medveščak there is no such thing! Because of that we are extremely proud that we’ve, for the third year in a row, through the research of public opinion, won the title of the best sports brand in Croatia and with that stayed one of the top three sports brands in the region. Competition is getting tougher each year, clubs invest in their business, image and public communication, results that are won outside the sports arenas are becoming more and more important. After a difficult last season and the challenges we face every day in our business, this award proves that reputation is a truly powerful weapon and that the public recognizes the best and the most professional,” said Ranko Vucinic, director of communications of KHL Medveščak, who has been with the club from the very start of the “new Medvescak”, as he received the reward in the name of the club.

KHL Medveščak enjoy a loyal following

KHL Medveščak enjoy a loyal following

 

SPORTO, in cooperation with the Institute for Market Research Mediana, based the brand quality awards on eight criteria: recognizability, results, attractiveness of club’s image, personality, quality and quantity of public involvement, global context, and public perception.

(pic: sporto)

Share on:
0 / 5 (0 votes)

Sign up to receive the Croatia Week Newsletter

Related Posts

Sinjska Alka to be Held for 302nd Time on Sunday in Sinj

For more than 3 centuries now a tradition in Sinj has been kept alive. The 302nd Sinjska Alka Knights lancing tournament, an event which has been held since 1715, will be held on Sunday 6 August 2017 in the southern Croatian town of Sinj. Sinjska Alka, as the event is known, is an equestrian competition...

Under-17 EURO: Croatia Go Down to Italy in Opener

Croatia has opened its UEFA Under-17 Championship campaign with a 0-1 loss to Italy in Rijeka on Wednesday. From 3 – 19 May Croatia is hosting the best Under-17 teams in Europe, and today the hosts faced the Italians in sunny Rijeka. After a goalless first half, where Croatia outplayed Italy in patches, the deadlock...

The Museum of Olive Oil on Brač Island

There are plenty of interesting things to do and see on the island of Brač, which is full of history and stunning nature. One of those things is to visit the unique Museum of Oil in the small town of Škrip, which has a history dating back over 3,000 years. The museum presents the history...

ECA Aim to Resume Seaplane Operations in Croatia in 2018

Seaplane operators European Coastal Airlines (ECA), who suspended all operations in Croatia in 2016, just two years after their first flight, have stated that they aim to be back connecting Croatian islands with the mainland in 2018. “ECA and the seaplanes project on the Adriatic coast is currently in the restructuring phase in the pre-trade...

Croatian Inventions: World’s First Electric Speedometer

Croatians have had a hand in a number of useful inventions to this world. Next time you are in your car and checking if you are travelling over the speed limit, just remember it was a Croatian who played a part in its invention. The electric speedometer was invented by the Croatian Josip Belušić in...

Therapy Dogs to Help Patients at Children’s Hospital in Zagreb

Having to go to hospital can be an upsetting time, especially for children. A children’s hospital in the Croatian capital of is trying to change that with the help of cute furry friends. Certified therapy dogs, who are trained to provide affection and comfort, will soon be helping patients at the Clinic for Children’s Diseases...