ZAGREB, 5 May 2019 – The Croatian National Tourist Board (HTZ) has established a successful co-operation with the BBC, one of the largest and most respected media outlets in the world.
Co-operation includes the full production of three 60-second videos that will show Croatia as an attractive year-round destination, production of three accompanying articles on the themes of the BBC video footage, as well as advertising activities on all BBC online platforms from May to September on 12 key broadcasting markets.
“The co-operation between the Croatian Tourist Board and the BBC is one of the great examples of joint cooperation with foreign entities on the promotion of Croatian tourism. We are exceptionally proud that such a large media group, achieving a reach of 454 million households around the world, recognised the significance and potential of Croatia as a tourist destination. I’m sure that all the material filmed, as well as other activities, will significantly contribute to the visibility of our country and thus achieve even better tourist results this year,”said HTZ director Kristjan Staničić.
The BBC filming crew visited Osijek, Zadar, Split, Dubrovnik, Klis, NP Paklenica and other destinations where they filmed eno-gastronomic themes, cultural and historical heritage, active tourism offers and other interesting tourist attractions focusing on the filming locations of the world-famous Game of Thrones series.
Other activities within this cooperation include content placement via BBC Story Works social media channels on Facebook, Twitter and Instagram, and the creation of websites on BBC.com where there will be video and written material about Croatia. The markets covered by this co-operation and on which the content will be presented are Germany, USA, Austria, Russia, Italy, France, Poland, Czech Republic, Sweden, Norway, Belgium and Switzerland.
The BBC network reaches 308 million individuals on a monthly basis, while on social networks they have more than 16 million followers. Also, the BBC has over 472 million views on their YouTube channel. A large percentage of their users are prone to travel, and as many as 72 percent usually travel abroad.