First Croatian alcohol-free wines launched

(Photo: Agrolaguna)

Istrian wine producer Agrolaguna has launched what it says are Croatia’s first alcohol-free wines, entering a growing global market for low- and no-alcohol alternatives.

The new range will be sold under the Riviera brand and includes three wines: Riviera Blanc, Riviera Rosé and Riviera Noir.

Initially, the wines will be available in selected hospitality venues, wine shops and specialist retail outlets.

The Poreč-based company, which has been majority-owned by Badel 1862 since last year, said the launch forms part of its strategy to expand its product portfolio and strengthen its market position.

Agrolaguna president Nerina Zec said the company sees increasing interest in alcohol-free wines in Croatia, alongside the country’s strong tourism sector and the arrival of visitors from markets where such products are already well established.

“Through this innovation, Agrolaguna is entering a completely new market category and expanding its offer in line with our ambitious development strategy,” Zec said.

She noted that the alcohol-free wine category has recorded rapid growth in several European markets. According to NielsenIQ data cited by the company, retail purchases of alcohol-free wines in Germany rose by 86% in 2024 compared with the previous year.

The wider global market is also expanding, driven by changing consumer habits, more moderate alcohol consumption and demand for alternatives to traditional alcoholic drinks.

The United States is currently the world’s largest market for alcohol-free wines, accounting for almost half of global sales value last year. Europe, led by Germany, the United Kingdom and France, was the second-largest market, with a 38.5% share in 2025.

Agrolaguna said its alcohol-free wines are produced from premium Istrian wine made from grapes grown in its own vineyards. The wines undergo full fermentation and ageing in the company’s cellar before the alcohol is removed.

The Riviera Blanc, for example, is made from 75% Istrian Malvazija and 25% Sauvignon Blanc.

Agrolaguna production director Josip Barišić said the company selected technology designed to remove alcohol while preserving the wine’s aromas, acidity, freshness and overall character.

He added that the process does not involve high temperatures, helping the alcohol-free wines retain their varietal and stylistic identity.