World famous company Nike, leaders in apparel, equipment and accessories design and development, have engaged a local Croatian PR company to handle its public relations in Croatia.

Croatian PR agency Abrakadabra will take up the role of Nike’s PR agents, providing communication and organisational support in a range of projects. Based in Oregon, USA, Nike was established in 1964, currently trading in more than 160 countries in six continents and employing more than 40,000 people.

The contract is a coup for the Croatian firm.

“We are extremely pleased that a world-famous company such as NIKE Inc have installed faith in us to lead their public relations in Croatia,” said Manuela Sola, owner of PR agency Abrakadabra to poslovni dnevnik.